Best and Worst of 2007…in my opinion

Everyone’s coming out with their own list of best and worst of the year, so I thought I’d add my two cents. These are mostly adverts, however I did add innovative (or non-innovative) businesses as well, keeping the customers coming back or leaving. Please note, this could be based on Creativity, Appeal, Effectiveness or just the fact that it made me crack up. Also, these lists could have easily been 20 commercials deep (I kept wanting to add to my “Best of” list, but cut it at 10… there are some that may deserve to be on there, such as Coke’s awesome Superbowl commercials)

Best of 2007
10. Careerbuilder.com commercials
9. Bud Light Dude commercial
8. Apple and its iPhone
7. Any commercial by Sports Center
6. Doritos, for successful UG commercial contest
5. Geico’s Cavemen (as much as I don’t like them, man did Geico capitalize on that)
4. Radiohead’s Online Album Release (making due with the situation at hand)
3. Cadbury meets Phil Collins meets a Gorilla
2. Facebook
1. Dove’s Campaign for Real Beauty

Worst of 2007
10. Smiling Bob and the Enzyte commercials (not because I think the content is crude, but they’re just so stupid)
9. Salesgenie.com commercial from the Superbowl, however successful it turned out to be for them
8. Geico’s Cavemen (sorry, I also just don’t like them)
7. Any ad by PETA, they’re usually entirely illogical
6. Britney Spears
5. Chris Cox commenting on Britney Spears
4. Time Warner’s AquaTeen Boston Campaign
3. It’s political campaign season, which I hate
2. Any commercial for Christmas that started on or before the 1st of November (didn’t seem to help your retail sales now did it?)
1. Head On…. I think I want to go crazy